AI: Is it worth making it?

We need to ask questions before investing in AI. Can you guess the outcome? Is that outcome worth guessing? What are the business impacts? In a world where human time is precious, we can ask this type of question in order to create an AI that will really help the humans behind it. In this showcase, we will discuss if the outcome is really worth guessing with a use case and how AI can amplify an experience in an all-new way of creating an immersive character.





Jun 14 2022


11h30 - 12h00


AI Showcase,
Exploration & Innovation


  • JP Desjardins
    JP Desjardins
    CEO & Co-Founder

    Jean-Philippe is a leader in audience mobilization and social content aggregation technologies across mobile platforms and the metaverse.

    Jean-Philippe’s partnerships with industry leaders have enabled the development of national scale installations using the most innovative technologies in mobility, machine learning, computer vision, and the Internet of Things.

    He is currently leveraging these partnerships to develop innovation projects that combine 5G with new data capture technologies to create immersive public experiences.

  • Paul Ortchanian
    Paul Ortchanian
    Founder and CEO

    Paul Ortchanian is a problem-solver by nature. He is exceptionally knowledgeable and well-rounded in all aspects of product management. A pro in injecting strategies and tactics to monetize his client’s businesses, he helps rapidly scaling early-stage startups craft their Business models, Revenue Streams, Product Strategy, User Experience and Data Science approaches. He also helps middle market and scrappy companies generate new product strategies for significant, sustainable growth. Paul focuses on SaaS marketplaces, AI/ML, AdTech, Fintech, CleanTech and companies addressing emerging tech challenges.

    Paul acquired the breadth of experience to find common denominators to make businesses successful through his leadership roles at San Francisco Bay Area startups and high-growth companies. A true consultant, coach, keynote speaker, and author all wrapped up in one, Paul shares his transition out of the corporate world and into starting his own business Bain Public, revealing the extreme challenges of unblocking company structure and policies from doing the right thing.