Bringing technology closer to people: how UX is at the heart of the reflection


Whether it is to better identify its audience and its needs, to develop technological products centered on the human being, to facilitate the adoption of technology by reducing irritants or to improve the experience or to make everything more accessible and thus build loyalty among its target audience: user experience (UX) is a key component at the crossroads of Entertainment and AI. By putting people at the heart of the ideation process, the project’s development, and applications, this approach creates synergies that maximize the positive impact of innovations.


Jun 14 2022


11h00 - 11h45


Exploration & Innovation


  • Cindy Bishop
    Cindy Bishop
    Director of Technology

    Director of Technology at Bongo Media

  • Étienne Paquette
    Étienne Paquette
    RIRE project creator

    RIRE project creator at The National Film Board of Canada.

  • Gauthier Gidel
    Gauthier Gidel

    AI researcher assoiciated with MILA

  • Louis-Richard Tremblay
    Louis-Richard Tremblay
    Executive producer

    Louis-Richard Tremblay is executive producer with the French Program’s Interactive Studio since 2019. He first stepped into a producer role with the NFB in 2013, after a dozen years at CBC/Radio-Canada. Fascinated by the power of interactive experiences and media of all kinds, he has guided numerous international co-productions at the NFB, helped produce dozens of award winning works in Canada and internationally, and regularly participates in panels, conferences and master classes. He is driven by the thrill of working with people who join forces to push the limits of their craft.

  • Sandra Rodriguez
    Sandra Rodriguez
    Fellow of the MIT-Open Documentary Lab

    Director / Producer – Future Rites (CreativeXR 2020, UK-Can Immersive Xchange 2020, IDFA DocLab Forum 2020, Sheffield market 2020).
    Director / Producer – Chomsky vs Chomsky: First Encounter – Sundance 2020
    Creative Director / Producer – ManicVR – Golden Nica, Ars Electronica 2019, Best Immersive Experience, DokNeuland/Leipzig
    Lecturer & Visiting Scholar – MIT HACKING XR + MIT Open Documentary Lab