Extended Realities: Creativity beyond reality (VR / AR)

Discover how VR and AR can augment the ways we create. Augmented reality let us fuse our world with the virtual to bring it further. Virtual reality and its new worlds open to take a shape only limited by what the human imagination can think of. Discover how AI can support building these new environments that create an experience beyond reality.


Jun 14 2022


14h30 - 15h00


AI Showcase,
Exploration & Innovation


  • Harold Dumur
    Harold Dumur

    Harold Dumur received his Bachelor’s degree in Industrial Engineering from Laval University in 2011. In 2014, he founded the company OVA which creates StellarX, a 3D content creation platform for non-programmers assisted by artificial intelligence. This AI collaborates with creators, assists them in the process of building virtual and augmented worlds, helps solve creative problems by suggesting ideas for visual storytelling and content creation, and takes care of non-creative work. In 2017, he introduced the StellarX platform at the Consumer Electronics Show in Las Vegas. Then, in 2018, OVA was placed in the top 3% of virtual and augmented reality startups in the world according to HTC-Vive. Finally, in 2019, OVA was named startup of the year by OCTAS and OVA received the Serious Play Awards in 2020.

  • Jonathan Rouxel
    Jonathan Rouxel
    Founder / Creative director

    Jonathan spent 19 years as a creative director in many creative agencies like Cossette, Dare, BCP, and BBR as Executive Creative Director and then Partner. He had the honor of serving clients such as Tourisme Montréal, Toyota, the Canadian Red Cross, Molson breweries, Loto Québec, and Cadillac Fairview.

    For Ubisoft, he successfully launched and marketed over 10+ AAA video games – Assassin’s Creed Unity, Assassin’s Creed Syndicate, Tom Clancy’s Rainbow Six: Siege, Watch Dogs 2, Far Cry 4, Tom Clancy’s The Division, For Honor, Tom Clancy’s Ghost Recon Wildlands, Far Cry 5, and Assassin’s Creed Origins – plus plenty of indie video games and digital experiences.

    Over the years, he helped his teams to win over 250 national and international awards in the form of animals, pencils, and various misshapen letters of the alphabet.

    He now spends most of his time building Ar Stories, a mobile-first, platform designed to discover spatial stories in augmented reality.